Style is a statement. Style is personal and special, regardless of brands and price tags.
But, fashion is competitive and has many layers like a triple-decker cake. When you take it as a serious career like a fashion blogger, or a stylist, you can get ahead if you have a unique perspective and purpose.
So, the trick is to take advantage of technology, like creating a fashion blog or a portfolio website. To stand out in this neck-to-neck fashion industry, you need a strong weapon like a WordPress theme.
With that in mind, we present you a list of 19 free WordPress themes for creating fashion websites. However, what if you find it difficult to select the best theme for your website?
If that’s the case, you don’t have to worry! Here’s a guide on how to choose a WordPress Theme that helps you speed up your decision-making process.
What To Look For in A Free Fashion WordPress Theme?
Fashion websites are primarily all about the looks. So, as a fashion blogger, you deserve a theme that’s image-centric, elegant-looking, and content-heavy. But, you shouldn’t miss out on the functionality part.
First off, for any website, SEO optimization, and responsive design is a must. The SEO optimization feature helps Google search engines crawl your website and helps in ranking. Similarly, the responsive design is for user experience. It makes sure your website works well on any device, irrespective of the screen size.
If you’re active on your social media, wouldn’t you love to promote it on your site too? So, this is when Social media integration comes to play. With this feature, users can share your content easily on their social platforms. At the same time, you can grow your followers too.
Since you love the detailed aspects of fashion like the color, texture, origin, and trend, shouldn’t your website replicate exactly that? Yes, your fashion blog theme must be flexible in terms of design. To speak your style, you must be able to make changes to the color, the font, and the background as per your need.
Remember, your website is codependent upon your visitors. So, your website must be user-friendly. For that, look for features such as easy navigation, lazy loading, breadcrumbs, mega menu, and pagination.
List of Best Free Fashion WordPress Themes
In this collection, we have listed the best free fashion WordPress themes. They’re striking, easy-to-use, free yet feature-packed WordPress templates to kickstart your website in no time.
Blossom Fashion
Do you want to create a stunning feminine fashion blog without spending a penny? If yes, Blossom Fashion is your answer. This feminine theme is beautiful, a great match for a fashion blog, and absolutely free.
What’s more, this theme comes with unlimited color and typography control. It means you can easily make changes to the color and font of your site.
With this theme, you can also create a fashion eCommerce store with a little bit of help from the WooCommerce plugin. This way, you can sell your apparel online on your site.
Besides, the distinct Instagram section lets you flaunt your Instagram account and grow your followers. Here’s how you can authenticate your Instagram account to display your Instagram Posts. Next, the social media integration feature provides more exposure to your website.
You can grow your email subscribers with the strategically placed newsletter sections. Similarly, Blossom Fashion also allows you to make money through your blogs. All you need to do is add ads to the advertisement widgets on the sidebar.
Blossom Fashion prioritizes readability and user experience. Its features like easy legibility, navigation, and breadcrumbs deliver an exceptional online experience to the users.
- Video header
- Featured area content
- Color and typography control
- Translation ready
- WooCommerce compatibility
Fashion Diva
As the name suggests, the Fashion Diva theme is the first choice for every successful fashion blogger right now. The gorgeous and easy-to-use designs make it a perfect fashion template for any kind of fashion blog. An ideal theme for feminine websites, Fashion Diva, is a child theme of Blossom Fashion.
This SEO optimized theme comes with top-notch customization options, giving you the premium feel. Your ideas matter. That’s why you get full creative control with the customization. You can change the color, the font, alongside 20 custom widgets.
Express yourself through blogs using the Blog section and grow your influence on social networks with social media integration. The distinct Instagram section further helps you grow your Instagram followers.
Several other functionalities such as the Newsletter section, Featured Area section, Last Updated Post Date, Unlimited Slider section, and many more provide you a premium feel.
Creating an online shop and getting to sell your products online is effortless with the WooCommerce compatibility. With Fashion Diva, it is easier to reach a large number of audience with the translation ready feature.
- Color and Typography control
- 20 custom widgets
- RTL compatibility
- WooCommerce compatibility
- Advertisement widget
Blossom Feminine
Blossom Feminine is a feature-packed and multi-purpose WordPress theme, ideal for any sort of feminine website.
This theme lets you choose from 12 useful customizable widgets like Advertisement, Author Bio, Popular Post, and many more to add to your website. On top of that, the color and the typography control allows you to style your site as desired.
Using this template, you can choose from three different post layouts for your blog and flaunt your content in style. At the same time, with the unlimited sliders, you can feature up to 20 or more recent posts on your site.
Sharing your posts on social media platforms is easy with social media buttons. They also support Russian and Chinese social networks like OK, VK, Zing, qq, and many more.
The noticeable Newsletter section helps to increase leads, while the Sticky Post section with most-read posts keeps the reader engaged. Easy navigation and breadcrumbs are key features that help to enhance user experience.
- WooCommerce compatibility
- 900+ Google fonts
- 12 customizable widgets
- Instagram section
- Featured area section
Chic Lite
Chic Lite is a super gorgeous WordPress theme for blogs with eye-catching sections. This theme is a great choice for the fashion blogger looking to get serious. You get easy customization options and a great set of tools for growing your brand for free.
Chic Lite comes with a collection of 900+ Google Fonts and unlimited color options that allow you to personalize your website to meet your branding needs easily. You can create a unique look just for your website.
There is a sleek header banner where you can display custom sliders or your top posts. It can help you set the right first impression and also draw traffic to your star posts.
The theme is fully responsive, allowing visitors on all devices to view your website as it was intended. Its speed-optimized design also helps give a great user experience to visitors.
This is a WooCommerce-compatible theme that can be used to set up an online store to sell your products. There is even a Cart function that helps provide a seamless shopping experience. Use the Advertisement widget to place ads on your website easily and generate ad revenue.
Chic Lite also comes with a gorgeous full-width Instagram section, which can help you gain more followers on the social media platform.
Blossom Pin
Blossom Pin is a perfect catch for those who are looking for a stunning, feature-packed, and a user-friendly WordPress fashion theme for free.
Using this theme, you can easily change the typography and color of your site. Similarly, you can showcase your latest posts on the slider. The video banner helps keep your viewers engaged.
The standout feature of Blossom Pin is the Pinterest pin button on the images, which lets you pin the pictures you love. To provide more exposure to your website, use social media integration tools, and link your social networks to your site.
Blossom Pin is mobile friendly and fully responsive, which ensures that your website will work well on any device. The easy navigation, the easy-to-use feature enhances the user experience.
- WooCommerce compatibility
- Translation ready
- Infinite scroll
- Instagram section
- Customizable site logo
Blossom Shop
Blossom Shop is a free eCommerce WordPress theme to create a full-fledged online store. Be it fashion or cosmetics, furniture, or lifestyle, this multi-purpose theme caters to all sorts of products.
To start with, you can choose from 9 predefined homepage sections. Next, using the built-in Live customizer, you get to design the appearance of your site and preview changes before making it live. At the same time, you can make changes to the color and font of your site with unlimited color and typography control.
This responsive theme comes with WooCommerce compatibility. On top of that, this theme also supports Megamenu. This way, you can neatly organize the navigation and display your menu items with pictures. Similarly, the ribbon feature allows you to highlight the products on sale.
Several other features of this theme include social media integration, distinct Instagram section, and a noticeable Newsletter section. Meanwhile, the translation ready feature breaks the language barrier allowing you to translate your site in any language.
- Responsive design
- Translation Ready
- WooCommerce compatible
- Instagram section
- Unlimited color and 900+ Google Fonts
- Integrated Newsletter section
Blossom Chic
Blossom Chic is a child theme of Blossom Feminine, a perfect option for aspiring female bloggers. This theme caters to all sorts of websites such as parenting, fashion, blog, mom, and journal.
This free fashion WordPress theme comes with flexible color and typography options. This way, you can make changes to the color and the font of your website to match your style.
Express yourself to the world with the content-heavy blog section. Next, the social media integration feature allows you to take your site to the social platform. Also, the predefined Instagram section lets you flaunt your Instagram account and grow your followers.
Specially designed for user experience, it features easy navigation and breadcrumbs, which ensures a smooth user experience.
Several other features of this theme include responsive design, SEO optimized, Translation ready, and Right to Left(RTL) script compatible.
- Responsive design
- Predefined Instagram section
- Unlimited color and typography control
- Translation ready
- Social media integration
Rishi Theme
Rishi Theme is a fast-loading WordPress theme that includes a necessary set of features to let you create a proper website for your fashion business. This free theme features highly-customizable and fully responsive layouts to let you flaunt your services in the best possible way.
With this theme, you can pick from several unique starter websites to kick off your own website in just a few minutes. The easy-to-use One-click Demo Import feature makes it super easy to import all the text and settings from a demo website within a single click.
Make your fashion website more aesthetically pleasing using the top-notch customization options that come with this free theme. You can use tools like Elementor Page Builder and Gutenberg Editor to make necessary modifications to your existing website. Similarly, you can tweak changes using different color and Google font options.
As Rishi is a blazing fast theme in the market, it has a 100% speed score. Similarly, the average load time of this theme is less than 500 milliseconds. Rishi also features a responsive and SEO-friendly design to let you rank your website higher on search engine results.
Additionally, this core vital optimized theme integrates seamlessly with the WooCommerce plugin. Using this feature, you can easily turn your website into an online shop and sell your fashion products.
- 6+ Demo Starter Websites
- One-click Demo Import
- WooCommerce Ready
- Super Fast and Lightweight
- SEO Optimized
- Fully Responsive and Mobile Friendly
- Elementor and Gutenberg Ready
Blossom Floral
Blossom Floral is one of the best free WordPress themes for fashion and lifestyle. With highly responsive and mobile-ready layouts, this free theme makes your website render seamlessly across all devices and screen sizes.
Although free, Blossom Floral is fully compatible with Elementor and Gutenberg. With these plugins, you can easily build and customize web elements and layouts for your fashion website. Furthermore, this theme offers advanced theme color options and typography control to change the look and feel of your website.
Blossom Floral comes with unlimited featured boxes to let you highlight the essential posts, pages, and images. Likewise, this free theme features a distinct newsletter/subscription section to grow your email subscriber’s list.
Blossom Floral is integrated with social media features. You can link all your favorite social networks on your website to reach a large audience. Besides, you can even flaunt your Instagram posts on your site, thanks to the distinct Instagram section.
With clean SEO coding and Schema Markups, this free theme is built to boost your website ranking and grow organic traffic to your website. Blossom Floral comes with WooCommerce compatibility. Thus, you can easily build a storefront and sell fashion products online.
- Advanced Typography Control
- Responsive and Mobile-Friendly Design
- Optimized for SEO and Schema
- WooCommerce Plugin Support
- 22 Custom Widgets
Blossom Magazine
Blossom Magazine is a feature-rich, multipurpose theme suitable for all blogging niches. Its elegant visual aesthetics and trendy design make it an excellent match for fashion websites.
This free fashion WP theme is compatible with Gutenberg and Elementor. You can use these handy tools to create custom designs and layouts for your fashion brand. You can choose from 1000+ Google fonts and many color options to enhance your site’s appearance.
To highlight your popular fashion blog, Blossom Magazine has a popular category section. Likewise, this free theme lets you flaunt your Instagram posts to boost your social influence.
Unlike other free themes, Blossom Magazine has built-in SEO settings. It allows you to enable breadcrumbs to help your fashion site achieve a higher search engine ranking. Furthermore, Blossom Magazine is one of the fastest themes in the market. It ensures fast page loading speed to help reduce your site’s bounce rate.
Powered by WooCommerce, Blossom Magazine lets you create a full-fledged online store. You can then promote and sell different fashion products and build an online brand. Using this tool, you can also carry out digital transactions without hassle.
- 1000+ Google Fonts
- WooCommerce Shop Compatible
- Elementor and Gutenberg Support
- Translation and RTL Scripts Ready
- SEO and Schema Friendly
FashStore
FashStore(Child Theme of AccessPress Store) is a Free Fashion WordPress theme by AccessPress Themes. This theme is built considering features, design and usability in mind and a complete package for building a modern shop. It is SEO friendly, fast loading, full responsive with tons of customization options and much more. You can choose several color, layout and widget options as per your requirement. It can be a complete and absolute solution to build an awesome and complete fashion WordPress theme.
Get the boxed and full layout for your website as per your requirement. The sliders to promote your products, shop can be really easy to configure. This theme is really easy to set up and use due to its easy to use features and functionalities. All the components of Homepage are configurable and along with that there are multiple options to display categories on homepage in different layouts. Display your product in the most visually appealing way using this WordPres plugin.
- Deep WooCommerce Integration
- Fully Built on Customizer
- Highly Configurable Homepage
- Product and Content Search
- Many Possible WooCommerce Settings
- Grid/List Archive Page
- Fully SEO Optimized
- Beautiful Product Page
Fashion Lifestyle
Fashion lifestyle, a child theme of Blossom Fashion, is a perfect theme for chic, trendy, and stylish lifestyle blogs.
This responsive theme lets you start your eCommerce store with the help of the WooCommerce plugin. Also, if you want to earn extra money, you can place ads in the advertisement widgets on the sidebar.
Fashion Lifestyle comes with customizable font sizes and colors. On top of that, you can also flaunt your Instagram feed through the distinct Instagram section. Similarly, you can highlight your content, adding up to 3 featured pages.
Specially designed for readability, the Fashion Lifestyle enhances user experience. Also, this theme supports localization. This way, you can translate the theme into your local language, or any other that you prefer.
- 12 custom widgets
- Newsletter section
- Author bio section
- WooCommerce compatibility
- Color and typography control
Kalon Chic
Kalon Chic is a professional-looking child theme of the Kalon WordPress theme. With this sleek theme, you can create a blog/website about fashion, food, beauty, travel, journal, and other niches.
With Kalon Chic, you get to make changes to your websites and preview it live before saving it with a built-in live customizer. Likewise, the custom CSS lets you change the Google fonts and the color of a section to match your brand style right from the customizer.
This theme flaunts full-width banner sliders of the latest posts on the homepage section. There’s also a distinct Instagram section, where you can showcase your latest Instagram posts. You can also link your social networks to your site. By doing so, you get more exposure to your site.
Designed while keeping an eye on legibility and speed, Kalon Chic is a game-changer when it comes to user experience. Also, the strategically placed newsletter section helps in the conversion rate of your visitors into customers.
- Newsletter section
- Social media Integration
- One-click import
- Built-in live customizer
- Widget ready
Fashion Stylist
A perfect theme for trendy feminine blogs, Fashion Stylist, is your lifesaver. This beautiful theme is a child theme of Blossom Fashion.
With the Fashion Stylist WordPress theme, you can start a fashion blog or create an online store with the WooCommerce plugin. The distinct shop section allows you to showcase your products and price details.
This responsive theme features a full-width banner slider with the latest posts and categories on the homepage. Meanwhile, you can keep your viewers engaged with the video header.
Fashion Stylist comes with a designated Instagram section where you can display your Instagram feed. You can also link the profiles to your other social networks like Facebook, Snapchat, Twitter, and more with social media integration features.
This theme also supports the right-to-left (RTL) script and is translation ready. The noticeable newsletter section helps generate leads. Moreover, easy legibility and effortless navigation add to the user experience.
- Color and typography control
- Author bio section
- Responsive design
- Predefined shop section
- 12 custom widgets
Fashion Designer
Fashion Designer is a free multi-purpose theme that’s perfect for fashion designers, makeup artists, boutiques, salons, fashion blogs, beauty blogs, and many more.
This responsive template comes with predefined pages like Team, Projects, and Contact Us. There’s also a logo section where you can showcase your affiliate companies.
Using this theme, you can feature 4 latest posts or categories on the home page. The predefined sections, such as Services, About Us, Our Works, and Testimonials, make it the best suitable theme for a boutique or a salon.
Similarly, the designated products and pricing plan spots alongside the WooCommerce compatibility help you sell your products online with ease.
The Blog section of the Fashion Designer theme with three sidebar options makes it perfect for any blog site.
The social media buttons on the footer section allow you to link your social media to your site. Likewise, the video banner keeps the visitors engaged while the newsletter section generates leads.
- Responsive design
- Social media integration
- Predefined pages
- WooCommerce compatibility
- Third-party plugin compatible
Fashionista
Fashionista is an ideal theme to create a visually attractive blog that caters to all sorts of magazine-style content.
Built on Bootstrap, Fashionista comes with a built-in Live customizer. This way, you can preview changes before making it live.
Using the Fashionista WordPress theme, you can express yourself through your blog without having to compromise on the style. You can also bring in more viewers by linking your social media profiles.
This responsive theme works well in all devices, enhancing user experience. Likewise, the video section on the sidebar keeps your viewers engaged.
This theme also supports localization so that you can easily translate your site into any language you prefer.
- Built-in Live Customizer
- Translation ready
- Social media integration
- Responsive design
- Video section
Elegant Pink
Elegant Pink is a visually appealing Masonry WordPress theme that beautifully expresses your vision through your blog.
First off, you can make changes to the appearance of your website with the help of customizable CSS. This way, you can create a blog of your liking and build your branding.
Elegant Pink comes with a unique Pinterest style layout, which makes your site look clean, gorgeous, and organized. On top of that, this theme also features a responsive design so that it works smoothly on all devices.
Using the About Us/Me section, you can introduce yourself in a professional but stylish way. Meanwhile, the social media integration feature provides exposure to your site as you can link your social media profiles as well.
This free theme is widget ready, child theme ready, and translation ready. Elegant Pink also assists in generating leads with a noticeable newsletter section. At the same time, the infinite scroll, pagination, and easy navigation ensure smooth user experience.
- Widget ready
- Child theme ready
- Social media integration
- Responsive design
- Customizable CSS
Elegant Pin
Elegant Pin, a child theme of Elegant Pink, is a blog inspired theme that’s exclusive to those who want to share their stories and ideas to the world.
This responsive theme comes with an attractive masonry layout, paired with a multitude of advanced features. You can personalize the site by changing the colors and fonts. So, you can create a unique website that reflects your style.
Using the Elegant Pin WordPress theme, you can link your social media profiles, and flaunt your Instagram feed on the Instagram section. The strategically placed newsletter section lets you add a subscription form and grow your customers.
Several other features include built-in Live customizer, responsive design, SEO friendliness, and many more, which give you the feel of a premium theme.
- Unlimited background-color option
- One-click demo import
- Translation ready
- Stunning masonry design
- Social media integration
- Widget ready
Gema Lite
If you wish to create a personal fashion blog that stands out from the crowd, then Gema Lite if your best friend. Gema Lite is a free fashion WordPress theme that’s perfect for all sorts of lifestyle, travel, and fashion bloggers.
Specially designed for personal bloggers, this theme features a comprehensive post layout. Using this theme, you can flaunt over dozens of your photos and stories on the Pinterest style layout.
You can also add videos to enhance user engagement. The noticeable social media widget on the homepage lets your audience share your posts to their social media with ease. This theme also comes with a predefined gallery page, where you can show your trending images.
Gema Lite is stunning, responsive, and SEO optimized, making it a one of a kind WordPress theme.
- Responsive design
- Social media integration
- Video support
- Predefined gallery page
- Gallery post format
Lifestylepress
Lifestylepress is a responsive theme that’s the right fit for fashion bloggers. With a crisp, bold, and chic design, this theme is everything for a fashion blogger.
Using this theme, you can start creating inspiring content in a snap of a finger. The customizable color option lets you tweak the appearance of your site to reflect your style.
Likewise, with the attractive sidebar, you can introduce yourself via the About Us section and categorize your content. Along with it, you can showcase the latest post alongside last updated dates, and provide sharing options with social media widgets.
This responsive, SEO optimized theme features a full-width banner on the homepage. Below it, there’s a neatly designed Featured section, where you can feature your latest and popular posts.
So, if you are looking for a perfect magazine-style free theme for your fashion blog, Lifestylepress is your perfect catch.
- Responsive design
- Custom header image
- Custom color
- Custom logo and site title
- Custom favicon
Galway Lite
Galway Lite is a carefully crafted, minimalistic WordPress theme that caters to all sorts of blog websites. Be it beauty or fashion, travel, or mom; this theme beautifully highlights your content and demands the attention of the viewers.
First off, this free theme is easy to use, and you can get your website up and running within minutes. Galway Lite has tons of completely customizable, lightweight, and convenient features. The changing website layouts are easier to customize with the Elementor plugin.
Even though this theme is free, you can still make money from it, believe it or not. Take advantage of the Google Adsense optimized advertisement sections. You can place ads in such areas and earn passive income. While we’re on the topic of money, let’s talk about the WooCommerce plugin.
Galway Lite is compatible with WooCommerce, which means you can sell your merchandise or services online. Meanwhile, the social media integration feature provides the required exposure to your website.
- Responsive design
- 10+multi-purpose section
- Preloader option
- Customizable logo and title
- Elementor Page Builder compatible
Cfashionstore Lite
Are you looking to set up a trendy online boutique? If yes, then look no more! CFashionstore Lite is the best theme for all types of eCommerce sites.
This WordPress theme comes with several elegant sections to highlight your services and products. This beautiful theme features the Latest Product section, Fashion categories, Featured Brands, and Client Testimonials.
Using CFashionstore Lite, you can attractively organize your content, and easily share your blog to social networks. There’s also a distinct About Us spot in the footer.
This free theme is all set to provide you the premium feel with advanced features such as Gutenberg ready, unlimited domain usage, WooCommerce compatibility, and GPL compatibility.
- Gutenberg ready
- WooCommerce compatible
- Translation ready
- Responsive design
- Unlimited domain usage
Silk
Silk is an ideal fashion website theme that’s carefully crafted for fashion bloggers who are unapologetically themselves. Get ready to share your unique voice with the help of the Silk theme.
Silk is a feature-packed free WordPress theme that comes with featured posts slider, social media sharing tools, a distinct Instagram section, and a mega menu. These qualities make Silk, a perfect package for fashion bloggers or fashion stylists.
With Silk, you can customize color, and typography to adjust to your liking. You can also personalize your blogs using the style manager.
This responsive theme supports localization and is translation ready. This way, your website can be translated into a multitude of languages.
- Gutenberg compatibility
- Color and Typography control
- Instagram section
- Social media integration tools
- Mobile-friendly
Conclusion
A fashion website demands elegance. But remember, it should never come at the cost of functionality. Thus, we hope our list of 15+ Free Fashion WordPress themes came in handy for you. If you have any comments, please let us know in the comment section below.
Just like fashion, beauty is the aggregate of qualities in a person. Both of them go very well together. If you wish to go on business of beauty along with fashion or beauty alone, then here are the 30+ best beauty salon WordPress themes in 2021 or use these easy and free beauty WordPress themes.